Bloomberg industries analyst Anand Srinivasan says that watches may be as much as four times more profitable than TVs, with gross margins as high as 60 percent. While TVs may bring in higher revenues, Apple is said to be much more interested in the growing wristwatch industry.

According to Citigroup analyst Oliver Chen:

This can be a $6 billion opportunity for Apple, with plenty of opportunity for upside if they create something totally new like they did with the iPod — something consumers didn’t even know they needed.

Furthermore, according to a Bloomberg source “familiar with the company’s plans,” features under consideration include “letting users make calls, seeing the identity of incoming callers, and checking map coordinates.” The same person also made a bold claim: Apple intends to push the first generation of this device to market as soon as this year.